Lovington Billboards (2024)

FAQs

How much do most billboards cost? ›

Plan to spend from $750 to $2,000 a month for physical billboard campaigns in rural areas, $1,500–$5,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost from $10 per seven-second spot to over $10,000, depending on the billboard's location, ad duration, and frequency.

For as far as the plain facts are considered, though, the most expensive billboard is one that went up in Times Square in the late part of 2014. This Times Square billboard, recently unveiled in the heart of one of the busiest areas of New York City, is longer than a football field.

Unlike traditional billboards, these use an optical illusion known as anamorphosis(Naked Eye), presenting images in a distorted way that, when viewed from the right angle, appears strikingly three-dimensional.

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world with over 363,000 displays across the United States and Canada.

Advantages of Billboards vs Other Forms of Advertising

Billboards will help your company build a brand image. Imagine, a stationary billboard at one location that will be noticed by everyone passing by. This will strengthen your product presence in the market as you reach numerous target groups simultaneously.

Longer-term campaigns often lead to negotiated pricing or discounts per month, making them more cost-effective compared to shorter durations. However, these prices can vary depending on location, billboard size, and other factors.

Some companies use high-quality cameras to detect human faces, noting their demographic differences and even their emotional states when serving up ads on nearby billboards.

When it comes to the cut throat competition witnessed in the advertising world, 3D billboard ads are the cream of the crop. By manipulating how the brain perceives depth, 3D billboards bring to life superimposed 2D images. Such billboards straddle building exteriors in global cities like New York, Tokyo and London.

Combined with those on local and state roads there are likely over 2 million billboards in the United States today. Four states prohibit all billboards: Maine, Vermont, Alaska and Hawaii. Larger cities with prohibitions on new billboards include Houston, Los Angeles, St. Paul and Kansas City.

Can I own my own billboard? ›

To own a billboard, you either have to buy one that's already in place, place one on your land, buy one and rent land, or lease a billboard and have land to place it on. Typically speaking, a location should have advantages like heavy foot traffic or a large population that passes by the billboard.

If you're looking for a way to generate passive income, maybe you've considered owning a billboard. After all, billboard advertising is in high demand, and if you own a good space you may be able to make a long-term profit by leasing it to different outdoor advertisers.

The cost of a billboard depends on the type, size, location, and length of time it will be displayed. Static billboards range from $250 to $4,000 per month, while digital billboards can cost up to $20,000 per month. Mobile billboards typically cost between $3,500 and $5,000 per month.

Most billboards use impressions to determine how successful they are. In some areas, billboards can earn as much as 5,000 and can go as high as 20,000 a month in high-traffic areas. Billboards can bring in over 100,000 a month in the most coveted locations.

The typical billboard sells for a CPM, or cost per thousand impressions, of $5.21, according to PJ SOLOMON. A freeway billboard that gets 400,000 impressions in a 4-week period will be priced at $2,000/period.

Billboard Pricing in Los Angeles

In Los Angeles, average billboard pricing generally ranges from $3,500 to $17,000 per month, depending where you purchase space.