Glassdoor offers standard features that are included in the free plan, premium features included in the paid plan and add-ons that are mostly available to paid plan customers only.
Standard Features
Standard features include a company profile with basic information as well as basic profile and visitor analytics.
Company Profile
Employers get a company profile that features their logo along with basic company information including their website, number of employees, headquarters location and more. Employers can also post information about their commitment to diversity and inclusion, including specific goals and initiatives.
Current or former employees can upload pictures of the workplace, so under the free plan, community members have more control over the visuals on your company’s profile. However, users can’t just upload any pictures. Photos must meet minimum criteria that Glassdoor’s Content & Community team specifies. Employers can flag a photo to be reviewed and potentially removed if it violates Glassdoor’s Content & Community team guidelines.
Profile Analytics
The free plan allows you to monitor visitor activity to your company’s profile over time and track how visitors engage with your brand across Glassdoor channels, including web, app and email.
You can also view a breakdown of visitor impressions for different areas of your company’s profile to see what’s getting the most attention, such as reviews, jobs, benefits and salaries. When you make an update to your company profile, you can measure its impact on number of impressions and followers as well as engagement. These features give you a better idea of what’s most important to (potential) job seekers interested in your company.
Review Management and Analytics
Employers can view and respond to reviews. In fact, it’s best practice to respond to as many reviews as possible, whether positive or negative, in a professional manner to maintain or improve your brand image.
You can also request reviews using custom email templates and shareable links to make it easy for your employees to submit reviews. Reviews are ultimately anonymous and cannot be traced to any one person, so you can encourage your employees to leave honest reviews on your Glassdoor profile.
Glassdoor includes review analytics to uncover trends in your company’s review and interview analytics. Interview analytics are based on what job candidates say about your interview process, including the difficulty level and types of questions asked.
Candidate Demographics
With candidate demographics available to all employers using Glassdoor, you can find out more about the gender, age, education level and years of experience of your profile’s visitors. With this information, you can better understand the demographics your brand appeals to and then strategize ways to appeal to a broader audience.
Promotional Badges
Employers can showcase their transparency by earning an OpenCompany badge. Glassdoor awards you OpenCompany status if you meet certain criteria:
- Maintain an up-to-date company profile
- Receive five to 60 new employee reviews within 12 months (actual number needed depends on company size)
- Add five to 10 company photos within 12 months (actually number needed depends on company size)
- Respond to two to 10 reviews within 12 months (actually number needed depends on company size)
The badge incentivizes employer engagement because keeping an up-to-date profile and responding to reviews ultimately serves the job seekers who come to Glassdoor as a credible source of information.
Premium Features
Upgrading to the paid plan gets you access to enhanced profile features and deeper profile and audience analytics.
Dynamic, Custom Company Profile
With the paid plan, employers have more control over the look of their profile. For instance, you can incorporate a “Why Work With Us” section that provides more detailed information about what it’s like to work for your organization. You can also upload your own photo and video content to introduce employees or show off a workspace.
Unlike the standard profile update feature that allows you to measure the impact of a profile update, the targeted company update feature in the paid plan allows you to tailor company updates to certain candidates by job function, location and follower type.
Affiliated Profiles
If your company owns or operates within a family of brands, the premium version enables you to link up company family profiles for cross promotion. This also enables you to gain portfolio-wide insights about culture and employee satisfaction.
Job Posting
Glassdoor broadcasts job openings, but anyone who wants to apply will be routed over to Indeed to fill out and submit their application.
Competitor Comparisons and Industry Benchmarking
While your profile might be doing well according to your profile analytics, how does it stack up against competitors? Glassdoor’s paid version allows you to compare your profile to competitors’ and to industry benchmarks. You can place your job posts on five to 10 competitor profiles and remove competitor job openings that appear on your profile.
However, if your competitors are also premium Glassdoor users, you won’t be able to place your job posts to those premium profiles. So, these tactics only work in your favor if you’re a paid user and your competitors use the free plan.
Advanced Review and Rating Analytics
Get deeper insights into ratings according to job functions and location to assess the need for more targeted improvement in employee satisfaction and workplace culture. This feature is especially useful if your company has several locations because it allows you to pinpoint whether negative feedback consistently comes from a particular office that might need extra attention.
An additional analytics perk with the paid version is Glassdoor’s integration with reviews and ratings on Indeed. This widens your data pool for even more insights.
Follower Demographics
Employers can gain insights about their followers based on location, job function and demographics. Followers are more than mere visitors, yet they might not necessarily be active job candidates who are applying to one of your vacancies. Followers are still worth tracking and catering to as part of a successful passive recruiting strategy because they just may be ready to apply to one of your openings in the future.
Add-Ons
All add-ons below, except the country-enhanced profiles, are only available to customers who opt for the paid plan.
Country-Enhanced Profiles
Glassdoor allows you to create localized versions of your company profile in different languages including English, French and German. Beyond the linguistic aspect, country-enhanced profiles only display jobs at your company that are in job seekers’ particular country. Glassdoor currently supports country-enhanced profiles in the U.S., U.K., France, Germany, Australia, India and Canada.
Glassdoor Display Ads
This feature helps employers reach the right candidate more quickly and effectively, regardless of whether they’re actively looking for a job or for your particular company. You can customize and sponsor your job ad to ideal candidates whose profiles match a job. However, it’s not clear what the pricing structure looks like.
Employer Branding Ads
This feature allows you to continuously run four ad formats in front of your target audience on both Glassdoor and Indeed to maximize awareness among active and passive job candidates alike and, ultimately, qualified applicants. As with display ads, the pricing structure for this functionality is not clear.
Review Intelligence Package
This add-on is chock full of capabilities that help you analyze the sentiment of your reviews and the topics that reviewers tend to focus on.
- Sentiment and topic analysis: Glassdoor’s natural language processing engine automatically analyzes user sentiment in its reviews and parses out the topics they focus on, such as management, culture, leadership, diversity and inclusion or any other customized sentiment topic you want to measure for.
- Competitor benchmarking: The package also includes competitive sentiment benchmarking to reveal how your company compares to its competitors.
- Ask Employees: This is an employee survey tool that pushes out one-question polls to employees on workplace topics. You can then broadcast the results on your company profile.
